BellaPrivate Pilot

Meet Bella. Your Family's Missing Member.

The one who remembers everything so nobody else has to.


Your family's most important information is spread across too many places.

Mom knows the school stuff. Dad has the visa dates. Grandma remembers the medical history. The plumber's number is in someone's WhatsApp, nobody knows whose. The WiFi password is on a sticky note that fell behind the router six months ago.

Everyone holds a piece. Nobody has the full picture. And when someone needs something, they text around, scroll through old chats, and hope for the best.

What's missing isn't another app. It isn't a shared spreadsheet or another group chat.

What's missing is a family member who remembers everything. Who's always there. Who never forgets.

Now your family has one.


Here's what life looks like with Bella.

You8:15 AM, on WhatsApp
Aisha is allergic to peanuts and shellfish.
Bella8:15 AM
Got it. I've made a note of this.
Your partner12:30 PM, on Telegram
What's Aisha allergic to? The school needs the form.
Bella12:30 PM
Aisha is allergic to peanuts and shellfish.
BellaUnprompted, 7:00 PM
John's birthday is in 3 days. March 12th 🎂

You told Bella once. Your partner never had to ask you. Nobody asked about the birthday. Bella just knew. And replied.

Like any good family member would.


If this feels like something your family is missing, trust that instinct.

We're only introducing Bella to 25 families. Once we hit 25, we close the door.


Welcoming Bella takes 60 seconds.

Step 1. Message our number. WhatsApp, Telegram, SMS. Whatever your family already uses.

Step 2. Give your family a name. Done. Your family's newest member is ready.

Step 3. Start talking. Tell Bella things. Ask Bella things. Invite your family. Everyone talks to the same member.

There is no Step 4.

Bella speaks whatever language your family speaks. Arabic, Hindi, Urdu, Tagalog, Hinglish. No settings. She just understands.


One honest thing.

We'd rather she does three things perfectly than thirty things poorly.

Remember things. Answer questions. Send reminders.

Simple enough to feel like family. Not software.


We're introducing Bella to 25 families. That's it.

This is not a launch. This is a private pilot. The first 25 families shape who this member becomes.

Once we have 25, we close the door. The next group only opens after the first families prove this works.

What you get:

  • Free access for the entire pilot
  • Direct line to the people building this
  • Your feedback shapes every decision
  • First in line when we open to more families

Want to be one of the 25 pilot families?

This isn't live yet. We're looking for 25 families to try this with us and shape what it becomes.

Send this message on WhatsApp to +971 4 234 0366:

"Hi! I'd like to welcome Bella into my family."

Join the pilot

Data privacy.

We are keeping privacy in place from the start. Every family gets their own Bella, completely separate from every other family. Nothing a family shares with Bella is ever seen by another family, used to train anything, or sold. What's told in a family stays in the family.

And if they ever want out, they just place a request. Everything Bella knows about the family gets deleted. Simple as that.

We also make sure the data itself is stored securely. Our database infrastructure is HIPAA and SOC 2 compliant, so even the place where Bella keeps a family's information meets the standards used by healthcare and financial companies.